The Perks and Recognition Intended for Meeting Organizers (PRiMO) loyalty program of SM Hotels and Conventions Corp. (SMHCC) rewards valued clients of SMHCC for their patronage. PRiMO members enjoy discounts and perks when shopping at SM Retail stores and overnight stays at SMHCC owned hotels.
PRiMO is co-branded with SM Prestige and offers the same unique privileges accorded to SM Prestige members.
PRiMO membership is by invitation only.
For more information, call (02) 8857 0100 loc. 2021