The Perks and Recognition Intended for Meeting Organizers (PRiMO) loyalty program of SM Hotels Conventions Corp. (SMHCC) rewards valued clients of SMHCC for their patronage. PRiMO members enjoy discounts and perks when shopping at SM Retail stores and overnight stays at SMHCC owned hotels.
PRiMO is co-branded with SM Prestige and offers the same unique privileges accorded to SM prestige members.
PRiMO membership is by invitation only.
How to earn points?
Earn points for your MICE events for bookings categorized as:
- Group rooms (10 rooms or more) at SM Hotels
- Banquet function as SM Hotels
- Venue rental as SMX Convention Center
The member's accumulated points are then equality divided into PRiMO points and SM Prestige (or SMAC) points
Redeem your points at any of the SM Hotels and Convention properties in the form of overnight stays. banquet discounts or venue rental.
Convert your points into Mabuhay Miles.
Redeem your points at SM retails outlets such as The SM Store, SM hypermarket, Watson’s, Ace Hardware among others.
Membership is by invitation and issued to select bookers and decision-makers of meeting and events.
It may be issued in two (2) types:
Issued under the name of the company or association. All points and rewards will be under a centralized account.
Issued to an authorized booker, decision-maker or top executive of a company. The individual will receive all the points and privileges earned through bookings that he/she has generated.
The PRiMO membership has a validity of one (1) year upon card issuance. At the end of one (1) year, cards are automatically renewed if the member has reached at least 750 points, otherwise membership will be discontinued.