Established in April 2008, SM Hotels and Conventions Corporation (SMHCC) is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hote;s and convention centers that take pride in Filipino warmth and hospitality. The SMHCC portfolio is comprised of eight hotel properties and over 38,000 square meters of convetion space.

Primo Loyalty

The Perks and Recognition Intended for Meeting Organizers (PRiMO) loyalty program of SM Hotels and Conventions Corp. (SMHCC) rewards valued clients of SMHCC for their patronage. PRiMO members enjoy discounts and perks when shopping at SM Retail stores and overnight stays at SMHCC owned hotels. PRiMO is co-branded with SM Prestige and offers the same unique privileges accorded to SM Prestige members.    PRiMO membership…

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